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Instagram is a go-to social media app for both Millenials and GenZ – cohorts who are at the age where they make several purchases. It’s also a popular social networking site for GenZ to find new products and brands.
In simple words, Instagram is a crucial tool for businesses and creators who want to expand their reach and increase social ROIs. You can easily create an effective strategy, provided you use the right Instagram marketing tools.
This article will walk you through the 8 best Instagram tools for marketers to help maximize your IG efforts.
Instagram marketing is a type of social media marketing that involves using Instagram to grow your audience, brand awareness, leads, and sales.
Since people aged 18 to 34 use Instagram the most, it’s a perfect marketing platform for creators, entrepreneurs, and brands.
Some common IG marketing strategies include:
Social media marketing is an increasingly popular strategy for brands. According to one report, 4.95 Billion people currently use social media worldwide.
Although there are many social networks available, Instagram remains one of the best and most popular social platforms – with 547 Million downloads. Moreover, over 500 Million of Instagram’s 2 Billion users use it every day.
With a solid distribution of genders and ages on Instagram, you’ll likely find your target audience.
Instagram is largely a photo and video-sharing platform. This means product-based companies can easily display their products for selling.
It doesn’t mean Instagram can’t be useful for B2B brands. In fact, you can use graphics and videos to educate people about your business – whether you sell to other businesses or regular customers.
There are plenty of features on Instagram to help you market your business in different ways. This helps you craft an effective marketing strategy.
For eCommerce businesses, Instagram helps create a reliable revenue stream. Not only does it help you connect with loyal customers but also helps improve brand awareness.
Wondering what the best marketing tools for Instagram can help you with? Here are a few things you can do using IG marketing tools:
Now that you know what IG marketing tools can help you do, let’s find out the best Instagram marketing tools you should use.
Instagram is one of the most mandatory social media platforms for marketers. However, having a presence only won’t make a difference unless you stand out. For that, you’ll need Instagram marketing tools to help your business succeed.
Here are the eight best platforms to consider for your Instagram marketing strategy:
An all-in-one platform, Hootsuite enables you to schedule and curate content, measure social media metrics, run ads, and much more.
Brands, influencers, and content creators love Hootsuite because you can easily monitor your social presence across different keywords and accounts, connect with more than 35 social media channels, and plan a series of social media posts at once.
Iconosquare is one of the few social media management tools that provide free audits of your IG business accounts.
It helps analyze your last month’s posts and profile performance and gives tips on where you can improve. Besides the audit, the platform’s paid tools include scheduling and analytics.
Similar to Hootsuite, Sprout Social blends multiple social networking tools into one place. You can schedule posts, track your social media, and use analytics tools to make better reports.
It also has customer relationship management (CRM) features, which aren’t common in social media tools.
The analytics of the tool help compare your performance with past results. However, it doesn’t include industry or competitive benchmarking.
Big names like Reuters and Mashable trust Keyhole to keep tabs on their brand hashtags and mentions, among other things.
Its analytics tool allows you to measure how well your campaigns perform and what kind of impact influencers have. The platform helps you track every Instagram metric you need to display the ROIs and the outcome of your campaigns.
As hashtags play a crucial role in the app, its advanced IG analytics tool will come in handy.
If you’re into influencer marketing, want to evaluate specific competitors, or just like to see what celebrities are up to, Phlanx has got your back with its Instagram engagement calculator.
It provides you with useful insights into total followers, average comments and likes on posts, and engagement rates.
Although you can’t pick a specific timeframe, it’s still a handy tool to know how other profiles perform on Instagram. For instance, it could tell you that Taylor Swift receives a solid 2.23% engagement rate even though she turned off the comment section.
Business accounts and creators have easy access to Instagram’s native business tools such as Insights.
Not only does it help you learn about who follows you and when they are most active but also helps learn what form of content or posts are more popular.
Some of this data vanishes after 90 days. Thus, if you want more detailed reports, you may want to check out other Instagram analytics tools.
Since Instagram is mainly about the visuals, you need to have a reliable photo editing app in the toolkit.
VSCO is a popular choice among creators because it’s loaded with tools to make your photos pop. You can tweak elements such as contrast, color balance, and sharpness. Plus, it provides a range of free filters, presets, and editing tools.
If you sign up for a subscription, you’ll unlock useful tips, tutorials, and weekly photo challenges. It’s one of the best Instagram marketing tools you can use to up your game.
Sometimes, you may want to craft collages or memes to match your brand’s style. When that happens, you can try a useful tool such as Kapwing. It’s a popular collage maker and provides numerous templates to help you get started.
With that being said, it isn’t just for fun and games. It offers a range of features and tools that help you add video and audio, merge images and video, and rotate videos.
Instagram keeps adding new features to help small businesses. This is why you need a tool that evolves so you can use it to the fullest for your brand on Instagram.
Now that you have some good options to choose from, pick a tool that best aligns with your goals and needs. Don’t forget to check your metrics to see what campaigns and tactics work.
Remember, Instagram is a fun platform replete with enthusiastic users. If you find a way to connect with your targeted audience, you can increase your reach, sales, and the bottom line.
Although it depends on your company’s goals and campaign needs, you can start with any Instagram marketing tool we outlined in our list, including Hootsuite, Sprout Social, and Instagram Insights.
Some factors you should keep in mind when evaluating IG marketing tools include scheduling, automation, analytics, reporting, scalability, ease of use, price, and support. Regardless of the tool you choose, make sure they simplify your task and maximize the outcomes.
Many experts recommend posting three to four times per week on your Instagram account. Ideally, they should be mixed posts from carousels and static posts to reels and more. Whenever you plan to post more than four times a week, make sure to use different content types.
The best time to post on Instagram is typically between 7 am and 8 am on weekdays. Based on data from over 5 million IG posts, content shared during these time slots tends to get a higher level of engagement.
KPIs (Key Performance Indicators) vary based on your goals. However, you should pay heed to engagement such as likes or comments, follower growth, and how many leads turn into conversions like email signups, purchases, or any other milestone you set in your customer journey.
